Redigital's 'Brand Scan' analyzes historical and real-time mentions of your brand in online and social media. Evaluate your brand's online presence, gather rich insights into customer sentiment, connect online buzz
to marketing activities and engage an increasingly online and participative audience base.

Redigital's Brand Scan is powered by the most advanced mining and research tools available online.
We partner with clients at two levels to help them:

(1) Conduct an online brand audit:-

Understand where your brand is mentioned on the internet, who's talking about it, the context of their conversations and the sentiment associated with your brand and its competition. The data we uncover is extensive and forms a strong foundation to build an online strategy upon, with extensive intelligence on
the right platforms which you can target and strong competitor intelligence.

(2) Track mentions of your brand and your competition real-time:-

Gain the knowledge advantage by continuously monitoring the effectiveness of your online marketing activities those of your competitor. Our real-time brand scan covers all channels like Analytics data,
Search and PPC marketing effectiveness and social media mentions.

Redigital's 'Insight Labs' practise helps you uncover rich insights into your target audience in order to develop ore relevant communication. All our digital marketing activities borrow from our Insight Labs^TM practise. Our practice is based on partnerships with quantitative and qualitative research agencies and a continuously updated Knowledge Centre of secondary research from leading names in market and consumer intelligence across sectors.

Here's how our Insight LabsTM practise can help you:

(1) Custom research:-

Whether it be campaign focussed insight-mining, marketing strategy development, concept testing, campaign post-testing or any market research exercise (qualitative or quantitative), our research team develops a focussed research design driven by a sound, hypothesis-driven approach.

(2) Strategic planning consultancy:-

Drawing from best practices in Account/strategic planning and enriching it with new media realities, our Insight LabsTM practice helps your develop sound marketing communication strategies. We see the strategic process end to end, right from conducting primary and secondary research to designing the strategic framing and developing a clear, focussed creative brief.

We believe in cutting-edge technology which drives our programming and research expertise.
Our technology services include:

(1) Web design and development:-

Your website is the hub of your online marketing presence. Redigital's TechKnowTM practise doesn't just develop design, but rather enhances it with features to improve navigation experience. Our execution is seamless and user-friendly, with our expertise spanning traditional technology (Microsoft .NET) and
open-source programming (PHP)

(2) CRM and direct marketing:-

With expertise in open-source technology, our developers can custom-design a CRM platform according to your specific CRM objectives. Read more about how we develop CRM platforms specific to Non-profit and government agencies (with CiviCRM) and for commercial purposes.

(3) Social media application development:-

Take your brand to where your customers are with our social media applications. We help you create rich brand experiences where your customers are already present.

(4) Wordpress-based blog customization:-

Develop quick and user-friendly official and campaign-specific blogs based on Wordpress technology.
Better yet, we make entire sites based on the same technology for clients on a budget.

(5) Rich media:-

We add the necessary spice to all your digital technology with rich media. Our expertise in Jquery and Mootools helps us create light-weight, yet interactive features.

We believe in cutting-edge technology which drives our programming and research expertise.
Our technology services include:

(1) Search marketing:-

Have the search advantage with our search marketing expertise. Whether it be paid search management (SEM) or search engine optimization (SEO), we ensure that your brand is found by your audience in the right context.

(2) Social media strategy:-

Go beyond just a presence on social networks to a more strategic and relevant social engagement strategy. With our research expertise and our psychographic approach to social media strategy, your activities will go beyond information dispersion to engagement.

(3) PPC campaign planning:-

Enhance your creative campaigns with a focussed media plan. We work with advanced media partners and the best in media research data to ensure that your campaign reaches the right audience in the right context.

(4) Direct marketing and CRM:-

Engage your 'opted-in' audience with our direct marketing expertise. We design effective CRM systems based on your specific needs and with the necessary metrics to ensure effectiveness.